DON't waste a good crisis...

this was the second presentation i heard today from another guest lecturer Dr. David J Urban ,who was from Virginia Commonwealth University. I like the title of his presentation. In short , it means find an opportunities in any crisis one encounters. He marvellously starts with saying that most of todays well kow companies and their products started in the times of recession such as Business Week, Axe Body Spray, IBM PC, FAst food Value Meal etc...
These companies could see beyond what their competitors could. hence they could survive till date. They could see the opportunities in the time of crisis....
Dr, Urban articulately helps to avoid mistakes commonly done during times of crisis
such as

• do not neglect innovation
• do not stop improving products
• do not stop training
• do not stop in investing in plants and equipments and their improvements.
• do not stop advertising and marketing
• promote consumer benefits